New Indian consumer initiative

Following a workshop on A New Consumer for the New Economy held in February 2020 in New Delhi, the Esya Centre in partnership with Indicc Associates launched the New Indian Consumer Initiative (NICI) as founding members.

NICI was formed as a community-owned platform to foster interaction on the many challenges and opportunities of consumers in the New Economy. It is also envisioned to be a platform for community-led capacity building, for consumers to understand and lead the public interest. It plans to curate discussions on topics of common interest to people across different sectors. It aims at elevating general awareness levels of citizens as consumers, seeking their views and eliciting their responses for informed policy design. In short, NICI seeks to contribute towards nation building through knowledge generation and civic participation.